▲ Free Training — The Certification Curriculum

The training other brands sell for $700–$1,000. Free.

Plan my first install →

Six modules that take you from "which caller is a buyer" to a referral engine that sells for you — plus the philosophy spine and a field playbook, 39 lessons you can read, watch, or listen to inside the interactive Sales Academy. Built from the field, not a marketing deck — the same doctrine our own installs run on. Finish it and you earn a free certificate.

Enter the Sales Academy →

STEP 1

Create your free account

No purchase or dealer approval required. Confirm your email to unlock every module and save your progress across devices.

STEP 2

Work the modules

All six modules live in the interactive Academy — progress tracked, scripts drillable, certificate at the end. Costs nothing but an afternoon.

STEP 3

Get certified

Pass the exam and earn your certificate. Dealer pricing and purchase requirements are separate from access to this training.

Training Systems

Train the next install, then the next sale.

INSTALLATION TRAINING · 5 VIDEOS

Installer Field Notes

Start at the Apex, slide the hat channel under the fascia lip, confirm the roof-edge fit, plan power and data jumps, and complete the finish check. Five short videos with captions and full transcripts, free behind the same email unlock as the Sales Vault.

Watch installation training →

For selling the job, continue through the Sales Academy curriculum below or use the Sales Vault field playbook.

M1

Diagnosis — Who Buys & Why

Stop assuming, start diagnosing. Read the buyer from what they say — never from their age, gender, or house — then pull the matching lever.

  • The five buyer types — tell → lever → why, for each
  • Reading the decision-maker(s) — and why "I'll ask my spouse" means book, don't close
  • Disqualifying fast — who is not a buyer, and the one-in-a-hundred math of chasing them
Available now
M2

Offer & Positioning

White-glove, one-stop, luxury-you-can-have: how to position a premium service so the price makes sense before you say it.

  • The white-glove frame — everything off their hands, one outcome
  • Insurance & footage framing — the answers to "why so expensive"
  • The Rolls-Royce / Lexus move — luxury, self-placed
Available now
M3

First Contact — The Phone Pitch

The phone is the front door. Qualify hard so you only drive to buyers — and never give the number that kills the visit.

  • The opener — and the one question that reveals how to handle your range
  • Range, never per-foot — qualify with a range + budget question
  • Pre-measure from the aerial — arrive with the math done
Available now
M4

Quoting & the Profit Calculator

Set a rate you can defend, quote by the foot, and keep your margin yours — IronPeak doesn't dictate your pricing, and this module is why you won't need anyone to.

  • Building your rate — the calculator, your market, your floor
  • One number, quoted clean — scope reiteration → quote → silence
  • Kits & add-ons — sizing the job without re-engineering it
Available now
M5

Closing & Price Objections

The centerpieces are field-proven: silence after the quote, the deposit-as-close, and the waffle ladder for the fence-sitters.

  • Deposit-as-close — "card or check?" and book them on the spot
  • The waffle ladder — step down without discounting
  • The graceful disqualify — walk away and keep the callback
Available now
M6

The Referral Flywheel

Ethics is the business model: the long game that turns one well-treated customer into a street's worth of installs.

  • The yard-sign test — every install is an ad you don't pay for
  • Referrals close themselves — they already trust the price
  • Asking without chasing — systemizing word of mouth
Available now

All six modules are live in the Sales Academy now — written-first, with watch/listen modes in the app. Recorded video lessons are the next addition; nothing here waits on a camera. The quick-reference version of the best material also lives in the Dealer Vault.

Enter the Sales Academy → Become a dealer — $0 → Open the sales vault →

Zero buy-in. Free training. No territory restrictions.